13-Hour Brisket

Did you know Arby’s smokes their brisket for 13 hours? Don’t believe it? Watch these 13 mouth-watering hours of proof.

This ran in Duluth, MN, and set a Guinness World Record. We also had a live giveaway where watchers online could win things like a cowboy hat, Heifer International donations, and Arby’s food. Roughly 500,000 folks tuned in to the streaming meat.